|The forum - Stefan Sagmeister and his scale of happiness photo Michail Novakov|
Friday, June 08, 2012
Sofia Design Week 2012: Design and Happiness*
"Can happiness be manipulated?" was my natural question after the lecture of Stefan Sagmeister, one of the most interesting guest speakers at the Sofia Design Week 2012 Professional Forum. "Yes!" Sagmeister answered, "Happiness can be trained like we do with fitness training."
Austrian by birth, based in New York, the designer has had his own
agency, Sagmeister Inc., since 1993. Last month, all of this changed
when Sagmeister Inc. relaunched as Sagmeister & Walsh with an eye-catching announcement (warning, NSFW)
to prove that "we'd do anything for design." Using his own body to make
a design statement is not new for Sagmeister—he also employed this
tactic with his famous AIGA poster from 1999 advertising a speaking
engagement at Cranbrook by carving the details onto his torso.