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Showing posts with the label Milan Design Week 2021

SUPERSALONE - A signal to restart the entire industry*

 Luxusstainability   Temenuzhka Zaharieva Every year in April in Milan an important conversation takes place, which literally shapes the world around us because we all use furniture and products for the environment we live in. During the 60 years of Salone del Mobile 's existence, more and more companies and designers realized that they wanted to be a part of it, and the number of participants grew steadily. Until last year, when the exhibition was postponed several times due to the pandemic. This year, Cosmit, the institution that has been organizing Salone since 1961, took the risk, despite the global situation, to make a special autumn edition of the fair in Milan under the name Supersalone. Most companies responded quickly and organized their usual events in the city as well, thus giving life to Fuorisalone , a favorite exhibition outside the fairgrounds, and keeping the soul of Milan Design Week alive.   @T.Zaharieva Surprisingly for many, the result was impressive! The cur

TRENDS from SUPERSALONE*

 The long-awaited Milan Design Week  2021 finally took place live last September under the name Supersalone . And it not only showed the direction in which the world design exhibitions are likely to develop, but also the main trends in interior design for the coming years. Well-being, sustainability, safety and restarting are the most used words before, during and after the design week in Milan 2021. Sustainability is the main long-term trend and it was demonstrated both in the organization of the fair itself and in the selection of materials and furniture design. Sustainability is the macro-trend photo T. Zaharieva Two examples of how brands and designers perceive these macro trends from the most famous names in the field of furniture design - Patricia Urquiola and Philip Stark: Patricia Urquiola's Nuez Lounge Bio for Andreu World is made of biodegradable plastic shell and covered with recyclable textiles, and has a carbon footprint equal to that of wood. Named the world's fi

Supersalone shows what the international furniture fair should look like in the future *

 * A translation of my article in "More for the house" photo Temenouzhka Zaharieva After more than a year of restrictions due to the pandemic, which excludes any exhibitions, trade fairs and events, and after several delays, the largest international event dedicated to furniture and interior design - the Milan Fair, although on unusual dates, is a fact. Supersalone , the special event of Salone del Mobile  curated by Stefano Boeri took place from 5 to 10 September 2021.  It proposed a new interesting format that shows what the international furniture fair should look like in the future - with a sustainable design, prevailing digital information, and a holistic approach. In just a few months, Salone del Mobile.Milano managed to organize and hold its special event, which gives hope for a fresh start. Of course, it was limited to the first four of the 24 pavilions at Fiera Milano, where 1,900 projects of almost 69,000 square meters were displayed. But this was actually the goal

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"Like movie directors, designers are the keepers of the vision and build the interdisciplinary teams that are needed to achieve it”

Paola Antonelli