"Q: You have a design firm in Italy and another office in Stockholm, Sweden. How does this affect your work?
A: In Nordic countries function is the most important thing. In Italy we've lost that over the last decade and focused much more on style and emotion. One of the themes of my work is finding the right combination of both.
Q: Was Stewie part of the concept from the very beginning of the project? Did Foscarini include him in the brief for the lamp?
A: I received a brief from Foscarini to do a floor lamp and normally it is developed vertically. My idea was to slightly change this perception of the floor lamp as a vertical object. And the most interesting horizontal light source in our history is the fireplace. So I wanted to recreate in a way the light that comes from a fireplace. After this first concept I thought: Ok, in a contemporary environment people want to have a really strong relation with an object, why (would) they need to buy a new lamp that repeats this kind of light? So I tried to create an object that you can have a relation with, a connection that is based on more than just the function, but rather resembles the connection with a small domestic animal, for example. I wanted to create something really cute.
A: I am proud about more or less everything that I have designed, every design is a different story, different client and I try to do my best for each of them. I think it is like asking parents if they prefer their son of their daughter. For me the most interesting thing was not a product, it was my collaboration with Nendo which was really nice and new. It was also the most satisfying one. In a way we could both discover a different kind of culture, a different kind of approach. We respect each other so much and we became great friends. We also developed seven new products, plus an exhibition, plus a book very fast. Normally, it takes a company about two years to develop a product..."
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